An articulate and quick thinking young person who has a natural flair for being able to communicate and build relationships with targeted consumers. Bengisu is creative, innovative and willing to contribute ideas and professional opinion to any project. She is more able to aid senior marketing executives with their promotional efforts, advertising campaigns, and public relations initiatives. She is presently looking for a suitable position with an exciting & ambitious company.
08/2022 – Present
12/2020- 07/2022
-Developing App Store Optimization (ASO) strategies for a portfolio of 15 entertainment apps in 22 localizations.
-Optimizing conversion rates for app download pages by utilizing various content and visual tools.
-Monitoring and tracking app store rankings using the latest analytic tracking tools
-Providing guidelines and recommendations to design and product teams for how to maximize discoverability and conversion rates based on analytics.
-Planning split test for store listing to increase the performance.
-Developing tools using R and Python to make the analysis process efficient.
03/2020 - 12/2020
-Managing and organizing all marketing processes and marketing team in a start‑up that creates solutions for retailers with Augmented Reality.
-Planing a B2B marketing strategy and marketing processes from scratch.
-Planing a content strategy, media plan, and organizing the team based on that.
-Managing digital marketing operations (Ads, Facebook, Instagram, campaign setup and optimization, audience strategy).
-Selecting appropriate performance report metrics and attribution reports for all campaigns.
-Set goals and plan out an extensive social media strategy.
-Develop brand awareness and build an online reputation.
02/2019 – 03/2020
-Managing 10 brand's digital marketing operations.
-Responsible for continuously analyzing and optimizing a portfolio of 110 Google Ads and Facebook Ads campaigns totaling 170k TRY/month in spend.
-Reduced the cost per acquisition by 78,2% in an account which aims lead generation.
-Taking part in the product development and marketing process of wpbacking.com.
-Creating engaging videos for both Boosmart and some customers.
-Managing Boosmart social media account's digital marketing operations and content creation.
07/2018- 02/2019
-Managed end-to-end marketing process of CampusWIN brand which is a leadership program of the TurkishWIN & BinYaprak
-Responsible for the website layout change and social media accounts .
06/2018- 07/2018
-Map the whole window manufacturing process.
-Engaged to practice and observe my engineering knowledge
-Deepened my understanding about production planning
2020-2022
-2nd-year student
-Minor in Economic Analysis
2015-2020
-Fourth-Year Student with 3.18 GPA
-Contributed a project about blockchain as a hardware.
-Submitted a thesis about gender inequality and patriarchy over the life cycle of the human under the Gender Studies course
2011-2015
July 2011- August 2011
Phone
+47 48631869
bengisuulker@gmail.com
